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Stage 2 of 3: Film

Get every shot you need on the shoot day.

A 10-step plan for the shoot day, from setting up your gear to packing it away. A video lesson, a 13-page book and 3 shoot-day templates.

$47 USD One payment, yours for life.
Get the course for $47
30-day money-back guarantee. No reason needed.
The Production Formula book

Does this sound like you?

  • 01The shoot day feels rushed, and things get missed.
  • 02The audio sounds fine on set, then you hear the problem in the edit.
  • 03The person on camera freezes or forgets their lines.
  • 04You get home and find a shot is missing.

A shoot goes well when you follow the same steps every time. This course gives you 10 of them, from setting up your gear to packing it away.

10 steps, from set up to wrap.

Follow them in order on every shoot, and nothing gets missed.

Steps 1 to 3Set up

Start the day ready to roll

  • Starting camera settings for a clean image
  • How to mic up the person on camera
  • Run through the script before you roll
Steps 4 to 7Film

Get every shot on the day

  • Frame every shot to fit square, vertical and wide
  • How to call takes and guide the person on camera
  • Keep your audio levels in the safe zone
  • Get at least 2 takes of every B-roll shot
Steps 8 to 10Wrap

Leave with nothing missing

  • Check your shot list after every scene
  • Review the footage before you pack up
  • A final check so no gear gets left behind

Plus your shoot-day documents: the production schedule, shot list, and props and wardrobe list. Word files, each with a filled-in example, to check against on the day.

See inside the course.

Watch a short preview from the lesson, and take a peek at the book.

Watch a short preview From the lesson: camera settings
Cover of The Production Formula book Book page on setting up your gear
The 13-page book Plus 3 Word templates with filled-in examples

One focused lesson, 10 minutes long.

Watch it before your shoot, then keep the book and templates with you on the day.

The 3 templates

Production schedule template Shot list template

Production schedule, shot list, and props and wardrobe list. Word files, each with a filled-in example.

The Production Formula book

  1. 01The Shoot Day10:17The 10-step shoot day, from setting up gear to packing up.
  2. 02Your Shoot-Day DocumentsWordThe production schedule, shot list, and props and wardrobe list, each with a filled-in example.
  3. BookThe 13-page bookPDFEvery step in one PDF, to keep with you on the day. Plus the AI tools that can make each shot.

Is this for you?

Yes, if you

  • Film video ads for your company, with a phone or a camera.
  • Want the shoot day to run to a plan.
  • Have missed a shot or lost good audio before.

Not for you if you want

  • A course on planning or editing. See The Pre-Production Formula and The Post-Production Formula.
  • An advanced cinematography course.
  • A course on making video ads with AI alone.
Cameron van Hooft

Who made this course?

Hi, I'm Cameron van Hooft, the founder of Createix. I started making videos in 2018 with a $200 phone, then went on to film for clients and a marketing agency in Australia. This is how I run every shoot day.

2018
Making videos since
Over 1,800
Video ads cut for every screen
Over 650
Unique video ads in two years

Everything you get

  • 1 video lesson10 minutes on the 10-step shoot day.
  • The 13-page bookEvery step in one PDF, plus the AI tools to try.
  • 3 Word templatesYour shoot-day documents, each with a filled-in example.
  • Yours for lifeWatch it again any time. Updates are free.
Cover of The Production Formula book
The Production Formula
Video course, book and templates
Lessons
1, 10 minutes
Book
13 pages
Templates
3
Access
For life
$47 USD One payment, yours for life.
Get the course for $47

You'll get your login right after you pay.

Pair deal: add The Post-Production Formula at checkout for $54 instead of $67. Just tick the box before you pay.

30-day money-back guaranteeIf it's not right for you, email info@createix.io or use the Contact page within 30 days of buying. You'll get a full refund, however much you've watched. No reason needed. This guarantee is in addition to your rights under the Australian Consumer Law and the consumer laws where you live, and it does not limit them.

The Video Advertising Formula

Want them all?

Get all 3 stages and The Ad Performance Formula in one course. You also get 2 lessons that only come with the Formula, the Introduction and the Summary, and the full 44-page book.

  • All 4 courses: $220 USD
  • The Formula: $97 USD
  • You save $123

$97 USD is the founding price for the first 25 buyers. Then $197 USD.

The Video Advertising Formula on a desktop, laptop and tablet, with the book

Bought separately

  • The Pre-Production Formula$87
  • The Production Formula$47
  • The Post-Production Formula$67
  • The Ad Performance Formula$19
  • Total$220 USD
The Video Advertising FormulaAll 4, plus 2 more lessons and the full book $97 USD

Quick answers

Got another question?
Email info@createix.io

About 10 minutes of video. Watch it before your shoot, and keep the book and templates with you on the day.

Walk into your next shoot with a plan.

$47 USD, one payment, and it's yours for life.

Get the course for $47

30-day money-back guarantee. No reason needed.

Not ready yet? Get the free checklist