Make your next video ad without missing a step.
A free 1-page checklist with 33 boxes to tick. Write 3 hooks, list 5 must-get shots, and export in 3 sizes.
Made by Cameron van Hooft, who has made video content since 2018 and cut over 1,800 video ads.
33 boxes, 5 simple steps, all on 1 page.
Work from top to bottom: plan, film, edit, then do a fast check.
- 1Start herePick 1 goal, 1 viewer, 1 offer and 1 next step. Then pick where the ad runs.
- 2PlanningWrite 3 hooks and a short script. List 5 must-get shots. Pack your gear.
- 3FilmingFilm 3 takes of your talking clip. Test your sound. Get close-ups and a wide shot.
- 4Edit and exportPut the best hook first. Add big captions and proof. Export in 3 sizes.
- 5Fast check6 quick questions before it goes live, like "Can you understand it with the sound off?"
Works for Facebook, Instagram, YouTube and TikTok.
Made for anyone who has to make the ad.
Marketers
Video is one job on a long list. The checklist makes sure nothing gets missed.
Business owners
You film your own ads on a phone or camera. Plan the shoot, then tick the boxes on the day.
Freelancers and video makers
Use it before every client ad. Then each one has a clear offer, proof and a call to action.
Get the checklist before your next shoot.
One page, 33 boxes, and it's free.