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Stage 1 of 3: Plan

Plan your video ads before you press record.

Pick the right format, write the script and get your documents ready, so the shoot runs to plan. 3 video lessons, a 24-page book and 3 templates.

$87 USD One payment, yours for life.
Get the course for $87
30-day money-back guarantee. No reason needed.
The Pre-Production Formula book

Does this sound like you?

  • 01Every ad starts from a blank page.
  • 02You're not sure which type of ad to make.
  • 03Writing the script takes longer than filming it.
  • 04You find a missing shot when you start to edit.

Most problems on a shoot start before it. This course gives you one simple plan to follow before every ad, so you know exactly what to film.

3 lessons. One plan for every ad.

Follow them in order, and you'll have your format, your scripts and your shoot documents ready to go.

Lesson 1Formats

Pick the right type of ad

  • 5 common formats, like UGC and testimonials
  • Where each format runs best
  • Plan your first campaign: 3 ads in 2 formats
  • Find ideas in the Meta Ad Library
Lesson 2Scripts

Write scripts that get to the point

  • 5 simple patterns, like AIDA and storytelling
  • Which formats each pattern suits
  • Why the hook gets most of your time
  • Use ChatGPT to draft scripts faster
Lesson 3Documents

Get ready for the shoot day

  • 8 steps to follow before every shoot
  • A production schedule, shot list, and props and wardrobe list
  • What to check when you scout a location
  • Gear lists that start with a phone

Plus 3 Word templates: production schedule, shot list, and props and wardrobe list. Each one comes with a filled-in example.

See inside the course.

Watch a short preview from the documents lesson, and take a peek at the book.

Watch a short preview From lesson 3: the production schedule
Cover of The Pre-Production Formula book Book page listing the 8 pre-production steps
The 24-page book Plus 3 Word templates with filled-in examples

3 short lessons, 35 minutes in total.

Watch them at your own pace, one at a time or all in one go.

The 3 templates

Production schedule template Shot list template

Production schedule, shot list, and props and wardrobe list. Word files, each with a filled-in example.

The Pre-Production Formula book

  1. 01Video Ad Formats10:165 common formats, where each one runs best, and how to plan your first campaign: 3 ads in 2 formats.
  2. 02Script Structures12:475 ways to write a script, and which format each one suits.
  3. 03Pre-Production Documents12:038 steps to get ready, the 3 templates, a location checklist and gear lists.
  4. BookThe 24-page bookPDFEvery lesson in one PDF, to print or keep open while you plan. Plus the AI tools to try at each step.

Is this for you?

Yes, if you

  • Make the video ads for your company, with a small team or on your own.
  • Want a plan to follow before every shoot.
  • Have a phone or a camera, and not much time.

Not for you if you want

  • A course on filming or editing. See The Production Formula and The Post-Production Formula.
  • A course on buying and targeting ads.
  • A course on making video ads with AI alone.
Cameron van Hooft

Who made this course?

Hi, I'm Cameron van Hooft, the founder of Createix. I started making videos in 2018 with a $200 phone, then went on to film for clients and a marketing agency in Australia. This is the planning process I use on every shoot.

2018
Making videos since
Over 1,800
Video ads cut for every screen
Over 650
Unique video ads in two years

Everything you get

  • 3 video lessons35 minutes on formats, scripts and documents.
  • The 24-page bookEvery lesson in one PDF, plus the AI tools to try.
  • 3 Word templatesEach with a filled-in example.
  • Yours for lifeWatch it again any time. Updates are free.
Cover of The Pre-Production Formula book
The Pre-Production Formula
Video course, book and templates
Lessons
3, 35 minutes
Book
24 pages
Templates
3
Access
For life
$87 USD One payment, yours for life.
Get the course for $87

You'll get your login right after you pay.

Pair deal: add The Production Formula at checkout for $37 instead of $47. Just tick the box before you pay.

30-day money-back guaranteeIf it's not right for you, email info@createix.io or use the Contact page within 30 days of buying. You'll get a full refund, however much you've watched. No reason needed. This guarantee is in addition to your rights under the Australian Consumer Law and the consumer laws where you live, and it does not limit them.

The Video Advertising Formula

Want them all?

Get all 3 stages and The Ad Performance Formula in one course. You also get 2 lessons that only come with the Formula, the Introduction and the Summary, and the full 44-page book.

  • All 4 courses: $220 USD
  • The Formula: $97 USD
  • You save $123

$97 USD is the founding price for the first 25 buyers. Then $197 USD.

The Video Advertising Formula on a desktop, laptop and tablet, with the book

Bought separately

  • The Pre-Production Formula$87
  • The Production Formula$47
  • The Post-Production Formula$67
  • The Ad Performance Formula$19
  • Total$220 USD
The Video Advertising FormulaAll 4, plus 2 more lessons and the full book $97 USD

Quick answers

Got another question?
Email info@createix.io

About 35 minutes of video, in 3 lessons. Then use the templates to plan your own shoot.

Plan your next ad before you press record.

$87 USD, one payment, and it's yours for life.

Get the course for $87

30-day money-back guarantee. No reason needed.

Not ready yet? Get the free checklist