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Stage 3 of 3: Edit

Turn raw footage into finished video ads.

A step-by-step editing workflow, from organizing your footage to exporting every ad in 3 sizes. A 21-minute video lesson and a 15-page book.

$67 USD One payment, yours for life.
Get the course for $67
30-day money-back guarantee. No reason needed.
The Post-Production Formula book

Does this sound like you?

  • 01You open your footage and don't know where to start.
  • 02Your files end up in a mess, and you can't find the right take.
  • 03Every edit takes longer than it should.
  • 04Your ad looks great wide, but breaks when you make it vertical.

Editing is faster when you do it in the same order every time. This course gives you 6 cuts to follow, from the rough cut to the export.

6 cuts, from raw footage to finished ads.

Get set up first, then follow the cuts in order on every edit.

Steps 1 to 3Get ready

Set up before you cut

  • Free editing software to start with
  • Where to find royalty-free music and sound effects
  • Folders and file names you can copy
Steps 4 to 6Cut

Shape the story

  • Rough cut: put the best takes in order
  • Use J-cuts and L-cuts for a smoother edit
  • Final cut: tighten the pacing
  • Color cut: correct it, then grade it
Steps 7 to 9Finish

Make it ready to run

  • Add on-brand text, motion graphics and subtitles
  • Balance voice, music and sound effects
  • Export every ad in 1x1, 9x16 and 16x9
  • Name your exports so you can always find them

Plus the folder setup I use, with the file names, ready to copy into your next project.

See inside the course.

Watch a short preview from the lesson, and take a peek at the book.

Watch a short preview From the lesson: J-cuts and L-cuts
Cover of The Post-Production Formula book Book page on the rough cut
The 15-page book Every cut, step by step

One in-depth lesson, 21 minutes long.

Watch it once, then follow along on your next edit.

The 3 templates

Production schedule template Shot list template

Production schedule, shot list, and props and wardrobe list. Word files, each with a filled-in example.

The Post-Production Formula book

The 15-page book has every step, so you can keep it open while you edit.

  1. 01The Edit21:29The 6 cuts, from rough cut to export, with folders and file names to copy.
  2. BookThe 15-page bookPDFEvery step in one PDF, to keep open while you edit. Plus the AI tools that speed up each cut.

Is this for you?

Yes, if you

  • Have footage, and want to turn it into ads.
  • Are new to editing, or taught yourself.
  • Want one workflow you can repeat on every edit.

Not for you if you want

  • A course on planning or filming. See The Pre-Production Formula and The Production Formula.
  • A button-by-button tutorial for one editing app.
  • A course on making video ads with AI alone.
Cameron van Hooft

Who made this course?

Hi, I'm Cameron van Hooft, the founder of Createix. I started making videos in 2018 with a $200 phone, then went on to film for clients and a marketing agency in Australia. This is the editing workflow I use on every ad.

2018
Making videos since
Over 1,800
Video ads cut for every screen
Over 650
Unique video ads in two years

Everything you get

  • 1 video lesson21 minutes on the 6 cuts, from rough cut to export.
  • The 15-page bookEvery step in one PDF, plus the AI tools to try.
  • Yours for lifeWatch it again any time. Updates are free.
Cover of The Post-Production Formula book
The Post-Production Formula
Video course and book
Lessons
1, 21 minutes
Book
15 pages
Templates
3
Access
For life
$67 USD One payment, yours for life.
Get the course for $67

You'll get your login right after you pay.

Add-on: add The Ad Performance Formula at checkout for $19, to track your ads once they're live. Just tick the box before you pay.

30-day money-back guaranteeIf it's not right for you, email info@createix.io or use the Contact page within 30 days of buying. You'll get a full refund, however much you've watched. No reason needed. This guarantee is in addition to your rights under the Australian Consumer Law and the consumer laws where you live, and it does not limit them.

The Video Advertising Formula

Want them all?

Get all 3 stages and The Ad Performance Formula in one course. You also get 2 lessons that only come with the Formula, the Introduction and the Summary, and the full 44-page book.

  • All 4 courses: $220 USD
  • The Formula: $97 USD
  • You save $123

$97 USD is the founding price for the first 25 buyers. Then $197 USD.

The Video Advertising Formula on a desktop, laptop and tablet, with the book

Bought separately

  • The Pre-Production Formula$87
  • The Production Formula$47
  • The Post-Production Formula$67
  • The Ad Performance Formula$19
  • Total$220 USD
The Video Advertising FormulaAll 4, plus 2 more lessons and the full book $97 USD

Quick answers

Got another question?
Email info@createix.io

About 21 minutes of video, in one lesson. Then follow along on your next edit.

Turn your next shoot into finished ads.

$67 USD, one payment, and it's yours for life.

Get the course for $67

30-day money-back guarantee. No reason needed.

Not ready yet? Get the free checklist