Course 1Plan
The Pre-Production Formula
- Pick the right type of ad from 5 common formats
- Write scripts with 5 simple patterns
- 8 steps to follow before every shoot
- A production schedule, shot list, and props and wardrobe list
Pair deal: Stages 1 and 2
Plan your video ads, then film them.
The Pre-Production Formula and The Production Formula in one checkout. 4 video lessons, 2 books and 3 templates, from the blank page to the last shot.
$124 USD
Both courses, one payment. Bought separately: $134 USD, so you save $10.
30-day money-back guarantee. No reason needed.
Does this sound like you?
- 01Every ad starts from a blank page.
- 02Writing the script takes longer than filming it.
- 03The shoot day feels rushed, and things get missed.
- 04You get home and find a shot is missing.
Most problems on a shoot start before it, and the rest happen on the day. These two courses give you one plan to follow before every ad, and 10 steps to follow on the shoot day.
Plan it in 3 lessons. Film it in 10 steps.
Start with The Pre-Production Formula, then take your plan into the shoot day with The Production Formula.
Plus 3 Word templates: production schedule, shot list, and props and wardrobe list. Use them to plan, then check against them on the day. Each one comes with a filled-in example.
See inside the courses.
Watch a short preview from both courses, and take a peek at the books.
The 24-page and 13-page books
Plus 3 Word templates with filled-in examples
4 lessons, 45 minutes in total.
Plan first, then film. Watch them at your own pace.
The 3 templates
Production schedule, shot list, and props and wardrobe list. Word files, each with a filled-in example.
- 01Video Ad Formats10:165 common formats, where each one runs best, and how to plan your first campaign.
- 02Script Structures12:475 ways to write a script, and which format each one suits.
- 03Pre-Production Documents12:038 steps to get ready, the 3 templates, a location checklist and gear lists.
- 04The Shoot Day10:17The 10-step shoot day, from setting up gear to packing up.
- BooksThe 24-page and 13-page booksPDFEvery lesson and step in two PDFs, plus the AI tools to try.
Is this for you?
Yes, if you
- Make the video ads for your company, with a small team or on your own.
- Want a plan before the shoot, and a plan on the day.
- Have a phone or a camera, and not much time.
Not for you if you want
- A course on editing. See The Post-Production Formula.
- A course on buying and targeting ads.
- A course on making video ads with AI alone.
Who made these courses?
Hi, I'm Cameron van Hooft, the founder of Createix. I started making videos in 2018 with a $200 phone, then went on to film for clients and a marketing agency in Australia. This is how I plan and run every shoot.
2018
Making videos since
Over 1,800
Video ads cut for every screen
Over 650
Unique video ads in two years
Everything you get
- 4 video lessons45 minutes on formats, scripts, documents and the shoot day.
- 2 books, 24 and 13 pagesEvery lesson and step in PDF, plus the AI tools to try.
- 3 Word templatesEach with a filled-in example.
- Yours for lifeWatch it again any time. Updates are free.
Plan, then film
2 video courses, 2 books and templates
- Lessons
- 4, 45 minutes
- Books
- 24 and 13 pages
- Templates
- 3
- Access
- For life
$124 USD
Both courses, one payment. Bought separately: $134 USD, so you save $10.
You'll get your login right after you pay.
One checkout: you go to The Pre-Production Formula checkout with the box for The Production Formula already ticked. $87 plus $37, so you pay $124 USD.
30-day money-back guaranteeIf it's not right for you, email info@createix.io or use the Contact page within 30 days of buying. You'll get a full refund, however much you've watched. No reason needed. This guarantee is in addition to your rights under the Australian Consumer Law and the consumer laws where you live, and it does not limit them.
The Video Advertising Formula
Want them all?
Get all 3 stages and The Ad Performance Formula in one course. You also get 2 lessons that only come with the Formula, the Introduction and the Summary, and the full 44-page book.
- All 4 courses: $220 USD
- The Formula: $97 USD
- You save $123
$97 USD is the founding price for the first 25 buyers. Then $197 USD.
Bought separately
- The Pre-Production Formula$87
- The Production Formula$47
- The Post-Production Formula$67
- The Ad Performance Formula$19
- Total$220 USD
The Video Advertising FormulaAll 4, plus 2 more lessons and the full book
$97 USD
Quick answers
Got another question?
Email info@createix.io
About 45 minutes of video in 4 lessons: 35 minutes of planning, then a 10-minute shoot day lesson.
Plan your next ad, then film it.
$124 USD for both courses, one payment, and they're yours for life.
30-day money-back guarantee. No reason needed.
Not ready yet? Get the free checklist