Course 1Film
The Production Formula
- Starting camera settings for a clean image
- How to mic up the person on camera
- Frame every shot to fit square, vertical and wide
- Get at least 2 takes of every B-roll shot
Pair deal: Stages 2 and 3
Film your video ads, then edit them.
The Production Formula and The Post-Production Formula in one checkout. 2 video lessons, 2 books and 3 templates, from setting up your gear to exporting the finished ads.
$101 USD
Both courses, one payment. Bought separately: $114 USD, so you save $13.
30-day money-back guarantee. No reason needed.
Does this sound like you?
- 01The shoot day feels rushed, and things get missed.
- 02The audio sounds fine on set, then you hear the problem in the edit.
- 03You open your footage and don't know where to start.
- 04Every edit takes longer than it should.
A shoot goes well when you follow the same steps every time, and so does an edit. These two courses give you 10 steps for the shoot day and 6 cuts for the edit.
10 steps on the day. 6 cuts in the edit.
Film it with The Production Formula, then turn the footage into finished ads with The Post-Production Formula.
Plus your shoot-day documents and my folder setup: 3 Word templates with filled-in examples, and file names ready to copy into your next project.
See inside the courses.
Watch a short preview from both courses, and take a peek at the books.
The 13-page and 15-page books
Plus 3 Word templates with filled-in examples
2 lessons, 32 minutes in total.
Watch the shoot day lesson before you film, and the edit lesson before you cut.
The 3 templates
Production schedule, shot list, and props and wardrobe list. Word files, each with a filled-in example.
- 01The Shoot Day10:17The 10-step shoot day, from setting up gear to packing up.
- 02The Edit21:29The 6 cuts, from rough cut to export, with folders and file names to copy.
- DocsYour shoot-day documentsWordThe production schedule, shot list, and props and wardrobe list, each with a filled-in example.
- BooksThe 13-page and 15-page booksPDFEvery step in two PDFs, plus the AI tools to try.
Is this for you?
Yes, if you
- Film video ads for your company, with a phone or a camera.
- Want the shoot and the edit to follow a plan.
- Have missed a shot, or spent too long in the edit.
Not for you if you want
- A course on planning or scripts. See The Pre-Production Formula.
- A button-by-button tutorial for one editing app.
- A course on making video ads with AI alone.
Who made these courses?
Hi, I'm Cameron van Hooft, the founder of Createix. I started making videos in 2018 with a $200 phone, then went on to film for clients and a marketing agency in Australia. This is how I run every shoot day and every edit.
2018
Making videos since
Over 1,800
Video ads cut for every screen
Over 650
Unique video ads in two years
Everything you get
- 2 video lessons32 minutes on the shoot day and the 6 cuts.
- 2 books, 13 and 15 pagesEvery step in PDF, plus the AI tools to try.
- 3 Word templatesYour shoot-day documents, each with a filled-in example.
- Yours for lifeWatch it again any time. Updates are free.
Film, then edit
2 video courses, 2 books and templates
- Lessons
- 2, 32 minutes
- Books
- 13 and 15 pages
- Templates
- 3
- Access
- For life
$101 USD
Both courses, one payment. Bought separately: $114 USD, so you save $13.
You'll get your login right after you pay.
One checkout: you go to The Production Formula checkout with the box for The Post-Production Formula already ticked. $47 plus $54, so you pay $101 USD.
30-day money-back guaranteeIf it's not right for you, email info@createix.io or use the Contact page within 30 days of buying. You'll get a full refund, however much you've watched. No reason needed. This guarantee is in addition to your rights under the Australian Consumer Law and the consumer laws where you live, and it does not limit them.
The Video Advertising Formula
Want them all?
Get all 3 stages and The Ad Performance Formula in one course. You also get 2 lessons that only come with the Formula, the Introduction and the Summary, and the full 44-page book.
- All 4 courses: $220 USD
- The Formula: $97 USD
- You save $123
$97 USD is the founding price for the first 25 buyers. Then $197 USD.
Bought separately
- The Pre-Production Formula$87
- The Production Formula$47
- The Post-Production Formula$67
- The Ad Performance Formula$19
- Total$220 USD
The Video Advertising FormulaAll 4, plus 2 more lessons and the full book
$97 USD
Quick answers
Got another question?
Email info@createix.io
About 32 minutes of video: a 10-minute shoot day lesson and a 21-minute edit lesson.
Film your next ad, then edit it.
$101 USD for both courses, one payment, and they're yours for life.
30-day money-back guarantee. No reason needed.
Not ready yet? Get the free checklist