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Pair: Stage 3 and Ad Performance

Edit your video ads, then improve them.

The Post-Production Formula and The Ad Performance Formula in one checkout. 3 video lessons and 2 books, from the rough cut to the numbers that tell you what to fix.

$86 USD Both courses, one payment, yours for life.
Get both for $86
30-day money-back guarantee. No reason needed.
The Post-Production Formula and The Ad Performance Formula books

Does this sound like you?

  • 01You open your footage and don't know where to start.
  • 02Every edit takes longer than it should.
  • 03Your ads are live, but you're not sure if they're working.
  • 04When an ad stops working, you're not sure what to change.

Editing is faster when you do it in the same order every time. Once an ad is live, the numbers tell you what to change. These two courses cover both.

6 cuts in the edit. 12 numbers once it's live.

Finish your ads with The Post-Production Formula, then track and improve them with The Ad Performance Formula.

Course 1Edit

The Post-Production Formula

  • Folders and file names you can copy
  • Rough cut: put the best takes in order
  • Color cut: correct it, then grade it
  • Export every ad in 1x1, 9x16 and 16x9
Course 2Improve

The Ad Performance Formula

  • The 12 numbers worth tracking
  • Targets to aim for, like CTR and CPM
  • 4 fixes to try when results are low
  • A/B test one change at a time

Plus 2 books, with every cut, number and fix in one place, to keep open while you edit and beside you when you check your ads.

See inside the courses.

Watch a short preview from both courses, and take a peek at the books.

Watch a short preview From both courses: J-cuts and L-cuts, then click-through rate
Cover of The Post-Production Formula book Cover of The Ad Performance Formula book
The 15-page and 13-page books Every cut, number and fix

3 lessons, 32 minutes in total.

Watch the edit lesson before you cut, and the other two once your ads are live.

The 3 templates

Production schedule template Shot list template

Production schedule, shot list, and props and wardrobe list. Word files, each with a filled-in example.

The Post-Production Formula and The Ad Performance Formula books

The 15-page and 13-page books have every cut, number and fix in one place.

  1. 01The Edit21:29The 6 cuts, from rough cut to export, with folders and file names to copy.
  2. 02Tracking Data6:41The 12 ad numbers to track, and the targets to aim for.
  3. 03Improve Ad Performance3:574 fixes for an ad that isn't working, like A/B testing.
  4. BooksThe 15-page and 13-page booksPDFEvery cut, number and fix in two PDFs, plus the AI tools to try.

Is this for you?

Yes, if you

  • Have footage, and want to turn it into ads.
  • Want to know if your ads are working once they're live.
  • Want one workflow you can repeat on every edit.

Not for you if you want

  • A course on planning or filming. See The Pre-Production Formula and The Production Formula.
  • An advanced media buying course.
  • A button-by-button tutorial for one editing app.
Cameron van Hooft

Who made these courses?

Hi, I'm Cameron van Hooft, the founder of Createix. I started making videos in 2018 with a $200 phone, then went on to film for clients and a marketing agency in Australia. This is how I edit every ad, and how I check if it's working.

2018
Making videos since
Over 1,800
Video ads cut for every screen
Over 650
Unique video ads in two years

Everything you get

  • 3 video lessons32 minutes on the 6 cuts, then tracking and improving your ads.
  • 2 books, 15 and 13 pagesEvery cut, number and fix in PDF, plus the AI tools to try.
  • Yours for lifeWatch it again any time. Updates are free.
Cover of The Post-Production Formula book
Edit, then improve
2 video courses and 2 books
Lessons
3, 32 minutes
Books
15 and 13 pages
Templates
3
Access
For life
$86 USD Both courses, one payment, yours for life.
Get both for $86

You'll get your login right after you pay.

One checkout: you go to The Post-Production Formula checkout with the box for The Ad Performance Formula already ticked. $67 plus $19, so you pay $86 USD.

30-day money-back guaranteeIf it's not right for you, email info@createix.io or use the Contact page within 30 days of buying. You'll get a full refund, however much you've watched. No reason needed. This guarantee is in addition to your rights under the Australian Consumer Law and the consumer laws where you live, and it does not limit them.

The Video Advertising Formula

Want them all?

Get all 3 stages and The Ad Performance Formula in one course. You also get 2 lessons that only come with the Formula, the Introduction and the Summary, and the full 44-page book.

  • All 4 courses: $220 USD
  • The Formula: $97 USD
  • You save $123

$97 USD is the founding price for the first 25 buyers. Then $197 USD.

The Video Advertising Formula on a desktop, laptop and tablet, with the book

Bought separately

  • The Pre-Production Formula$87
  • The Production Formula$47
  • The Post-Production Formula$67
  • The Ad Performance Formula$19
  • Total$220 USD
The Video Advertising FormulaAll 4, plus 2 more lessons and the full book $97 USD

Quick answers

Got another question?
Email info@createix.io

About 32 minutes of video: a 21-minute edit lesson, then 2 short lessons on your ad numbers.

Edit your next ad, then make it work.

$86 USD for both courses, one payment, and they're yours for life.

Get both for $86

30-day money-back guarantee. No reason needed.

Not ready yet? Get the free checklist