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Pick the right video ad.
Know what to film.

A 20-minute video and a 6-page guide that walk you through 5 video ad formats. For each one, you'll see when to use it, what to film, the gear you need and the mistake to avoid.

$19 USD One payment, yours for life.
Your assessment price
$7 USD
02
hrs
41
min
09
sec

$7 today, then $19 USD. Ends 3 hours after you got your result.

Get the course for $19
14-day money-back guarantee. No reason needed.
Format picker
What does your ad need to do?
Tap one to see the plan.
Best format
UGC
What to film
  • Selfie opener
  • The problem
  • Product in use
  • The result
  • Call to action
Gear
Phone, clip-on mic, LED light, window light
Post it on
Meta TikTok
Watch out
Shaky shots. Brace your elbows.

See what's inside.

Watch a short preview from the video, and take a look at a page from the guide.

Watch a short preview From the Talking Heads lesson
Guide page 3: Talking Heads and UGC
Page 3 of the 6-page guide Included as a printable PDF

What the 20 minutes cover

  1. 0:00Intro and the plan
  2. 1:03Talking Heads
  3. 5:20UGC
  4. 8:51Cinematic Demonstration
  5. 11:13Testimonials
  6. 14:33Product Comparison
  7. 16:293 checks before you film
  8. 17:303 checks before you export
  9. 18:56Wrap-up

5 formats, so you can pick the one that fits.

For each one, you'll see when to use it, what to film, the gear you need, the mistake to avoid and where to post it.

01At 1:03

Talking Heads

Use it when you have a good presenter and a clear message.

MetaGoogle
Phone is fine
02At 5:20

UGC User-generated content

Use it when you want real reactions. It builds trust fast.

MetaTikTok
Phone is fine
03At 8:51

Cinematic Demonstration

Use it when you want great visuals to do the selling.

MetaGoogle
Needs a camera
04At 11:13

Testimonials

Use it when you want a real customer to prove it works.

LinkedInMetaGoogle
Phone is fine
05At 14:33

Product Comparison

Use it when you want to show your product is better than the rest.

GoogleLinkedInMeta
Phone is fine

One format in full: Talking Heads

From page 3 of the guide
Use it when
You have a good presenter and need a clear message.
What to film
The presenter talking to camera. The product in use. Shots that show the benefit (B-roll). Proof. A call to action.
Gear
Phone or camera, clip-on mic, LED light, and a tripod.
Watch out
Scripts that sound like ChatGPT wrote them, and long lines.
Post it on
Meta and Google.

Plus 6 checks in the video

Before you film
  • Say your main benefit in the first 3 seconds
  • Record clean audio, between -6 and -12 dB
  • Film at least 2 takes of every shot
Before you export
  • Make 1x1, 9x16 and 16x9 versions
  • Export as H.264 at 10 Mbps
  • Do a final check of picture and sound
Get the course for $19 14-day money-back guarantee. No reason needed.

Is this for you?

Yes, if you

  • Make video ads for work and need to know what to film.
  • Run a business and film your own ads on a phone or camera.
  • Freelance or make videos, and want to pick the right format fast.

Not for you if you

  • Want lessons on editing software.
  • Want a long, deep course. This one is short and to the point.
Cameron van Hooft

Who made this course?

Hi, I'm Cameron van Hooft, the founder of Createix. I started making videos in 2018 with a $200 phone, then went on to film for clients and a marketing agency in Australia.

The 5 formats come straight from the workflow I use every day.

2018
Making videos since
Over 1,800
Video ads cut for every screen
Over 650
Unique video ads in two years

What you get for $19

  • 20-minute videoAll 5 formats, plus 6 checks before you film and export.
  • 6-page PDF guideA printable PDF to plan your shoots with.
  • Yours for lifeWatch it again any time. Updates are free.
  • 14-day money-back guaranteeNo reason needed.
Cover of the Five Video Ad Formats That Sell guide
Five Video Ad Formats That Sell
Video course and PDF guide
Video
20 minutes
Guide
6 pages
Access
For life
Updates
Free
$19 USD One payment, yours for life.
Get the course for $19

You'll get your login right after you pay.

14-day money-back guaranteeIf it's not right for you, email info@createix.io or use the Contact page within 14 days of buying. You'll get a full refund. No reason needed. This guarantee is in addition to your rights under the Australian Consumer Law and the consumer laws where you live, and it does not limit them.

Quick answers

Got another question?
Email info@createix.io

A 20-minute video and a 6-page PDF guide. They're yours for life, and updates are free.

Your next ad starts with the right format.

$19 USD, one payment, and it's yours for life.

Get the course for $19

14-day money-back guarantee. No reason needed.

Want the full process, from plan to export? See The Video Advertising Formula